Feature: Could another video game crash be a good thing?

What doesnt kill you only makes you more diversified, lasting, and profitable.

What doesn't kill you only makes you more diversified, lasting, and profitable.

I somehow doubt our power-house of an industry will ever face another crash quite like the fateful 1983 one, but stalling Wii sales and countless developers claiming bankruptcy clearly indicate that video games are not recession-proof. My question is, “Could a crash actually be good for the health of our industry?”

Now mind you, I’m no economist. I don’t really have any facts or fancy graphs to back up my theories here. I’m just logically speculating based on the history of not only our own industry, but of other entertainment mediums as well. Specifically, this idea popped into my head while I was watching an interview with legendary comic book creator Frank Miller (of Sin City fame). He was discussing the economic state of of the comic industry in the 1980′s, which wasn’t exactly booming. Miller then said something along the lines of, “So the publishers figured, ‘What’s the worse that could happen?’ and handed the keys over to the inmates (inmates being the actual artists) to see what they could do.” As some of you know, comic books began to drastically diversify and mature during the 80′s. No longer was everything a cliched Superman rip-off. Comics began to cater to different demographics, deal with different subjects, and (gasp!) not confine themselves exclusively to the realm of super-heroes.

Compare this to the current state of video games. Seemingly every shooter that comes out these days looks exactly like Call of Duty 4. Nearly every MMO aims to copy World of Warcraft. Most WRPGs cling desperately to game mechanics established way back in 2003 with Knights of the Old Republic, while JRPGs really haven’t changed since Final Fantasy VII. More genres are morphing into the mainstream-friendly shooter. And games that have no business in the realm of competitive multiplayer are essentially required to tack the feature on now days just so the publisher can put another tick on the back of the box. And for every daring Braid or Flower there are a thousand run-of-the-mill shooters.

Maybe I’m being a little overly dramatic here; plenty of variety can be found within genres and there are innovative titles out there, but my point is that 90% of developers are copying each other and almost of all our genres fall under the heading of “action/shooter”. Where’s the comedy? Where’s the romance? Where’s the mystery? Where’s the drama? Every other entertainment medium has a wide breadth of genres that deal with different subject matter, but we seem to be stuck on the same old thing, much like comics were in the days of the paragon super-hero.

It is my opinion, and one that seems to be supported by history, that as long as a publisher is making money with the same safe process, then there is no reason for them to risk everything with something new. Activision keeps pumping out three Guitar Hero games a year because people are still buying them. More developers are molding their games into shooters because the simple concept of point and shoot sells better with the mainstream than complicated stealth tactics or RPG stats. Companies are going to do what makes money and the unfortunate truth, proven by every other medium, is that the vast majority of media preferred by the mainstream is of little artistic value.

But what happens when games stop being run by dollars and cents and start being run by the artists behind their creation? Well, if we look back to the great video game crash of 1983, it only took a few years for the Nintendo Entertainment System to rise from the ashes. The innovative system forever changed the way home video game consoles were experienced and single-handedly saved the industry from oblivion. In 1987 a little company known as Square was on the verge of bankruptcy and threw up one final Hail-Mary pass in the hopes of saving themselves. That game was appropriately titled Final Fantasy. And after the unfortunate lack of success the GameCube experienced, many began to question how much longer Nintendo would be around. They answered with the biggest cultural phenomenon in years, the Nintendo Wii. History has shown that with their backs against the wall, a developer’s will to survive breeds innovation beyond our wildest imaginations. And sure, for every Nintendo there’s a Sega or Atari that simply can’t adapt to the new environment. But if it means shaking up the stagnant and complacent industry, I’d be willing to see the less innovative die off.

I suppose the best way I can relate this is through the classical hero cycle, of which I’ve been reading about in my Mythology class. The first step in a hero’s adventure is the “Call to Adventure”. But not every hero accepts his destiny; some refuse the call. This never leads to anything positive for them. In fact, refusing the call can often bring about the hero’s demise. In this scenario, major publishers that are more concerned with profits than advancing the medium play the role of the reluctant hero. However, the reluctant hero has every opportunity to change his mind and begin the quest. What lies ahead is the unknown–the primal fear which represents the fears and guilt of all societies. The hero must confront this plague of the human psyche and slay it. But along the way, at several intervals, the hero experiences a symbolic death and rebirth. Eventually, by defeating the unconscious manifestations of his fears, he transcends the mortal realm and gains a profound spiritual knowledge that must be shared with his fellow man. In the case of video games, a developer would have to conquer their fears of untested markets and genres to transcend the blissfully ignorant realm of shooting aliens and playing for high scores. Only then could games truly present the consumer with an artistic statement.

Now I suppose all of that probably sounds pretty idealistic and high-brow, and maybe it is. But I’m not trying to kill off Halo or Gears of War here; I think they’re great games. What I am trying to say is that we need more than that. The warm and familiar surroundings of black and white shooters are what Carl Jung would refer to as our “infintile bliss”. If we ever want to mature into adults and attain a more profound and worth-while experience, we need to combine that simplistic world of conscious desires with the sometimes scary but ultimately rewarding world of unconscious truth. Only after we’ve expanded our horizons and confronted what we fear as the gaming culture can we say we’ve truly experienced everything interactive entertainment has to offer. I would hope developers would continue the cycle of death and re-birth of their own free will, but history shows that a market crash might need to force their hands.

Author: Cody

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Saturday, November 7th, 2009 Features

3 Comments to Feature: Could another video game crash be a good thing?

  • Lollerskates says:

    Innovation usually occurs out of necessity, so in some sense at least, you’re correct in saying that a crash would be a “good” thing if you’re looking for innovation and change.

    Got a few problems there, though. Let me start with probably the most annoying to me; your separation of artistic innovation and the “dollars and cents” doesn’t make any sense. A market crash means consumers are no longer satisfied with the product being produced to the extent that they are willing to pay the money for it. The artistic expression that results, the experimentation, is merely an attempt to find another product that will sell again. Artistic expression (particularly in the video game industry) for its own sake makes absolutely no sense. It’s all a means to an end.

    Next, you’re not paying the price of a crash its due. For starters, you’re talking less games being produced because of a percieved risk in entering the market. So your theory of an expanded, new and fresh variety of games doesn’t really work. Plus, you’re running the risk of the entire thing all but dying off as it almost did, so your scenario presupposes that all market crashes inevitably result in a recovery. Something I think is far from reality. Also I should say that if you want a clean slate, my good man, like the industry found in 1983, then you have to be willing to give up your Halos and Gears of Wars, because the crash cannot occur without their deaths.

    Lastly and perhaps most importantly, there’s no guarantee that you’d end up in a “better” place. Only a different place. For my part, I have grown up watching the industry and games evolve (without a market crash) since the late NES days, and I’m thrilled with the progress we’re still making. The market always leads to the best possible outcome. Maybe not for me (with games getting less and less difficult, or how about my beloved JRPG on life support?) or for you (with the small amount of artistic exploration relative to other mediums of entertainment) but on a whole, for everybody. The fact that despite our complaints (and I think you’d find every consumer wishes the market equilbrium would be just a little different) we still find plenty to love about where we’re at.

    And I think that’s the best we can hope for. Let’s not hope for a crash and a rediscovery, for all the inherent risk involved, but rather just appreciate the place we are at and the devoted consumer base as a whole that makes it possible.

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    • Ryan says:

      That was oddly… touching.

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      • Cody says:

        Yeah, I’ll admit for this one, I was just trying to get something out there and I didn’t really bother to fully develop my ideas. Obviously, a crash probably wouldn’t be the best thing to ever happen. But I was just trying to provoke some thought on the death and re-birth cycle.

        A crash doesn’t need to happen. Daring developers with good foresight could make educated guesses on the next big thing–the unknown, scary thing that nobody’s done yet–and sleep in sheets made of money because of it. Or they could get the wrong idea and crash and burn.

        My point is, it’s only common sense to think that diversifying our market and genres while adding more depth to them would ultimately lead to more sales, and thus greater health for the industry. Major publishers only live in the present though, as is clearly demonstrated by Activision running GH into the ground.

        Artistic growth and diversification in this industry is very slow because of the short-sightedness of the publishers. We’d need a real maverick, or hero if you will, to risk everything by facing the unknown and return to bestow boons on his fellow gamer.

        So yeah, this article is pretty much waiting for someone to come along and give the JRPG new life.

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